Website

for BAMM Global

BAMM is a global insight agency that wanted a new website to express its value proposition, “creating momentum for big brands”, and to stand apart from a crowded competitive set. The site needed to work as a clear shop window for prospective clients and recruits, highlighting BAMM’s offer, case studies and international presence.

Working from the brand platform and guidelines, I led the creative direction and design of the new site. We simplified the architecture around a few key journeys: understanding what BAMM does, seeing the quality of the work, meeting the team and getting in touch. As part of this, I challenged the existing primary colour palette and introduced a more sophisticated, simplified set of colours that sharpened the brand and improved legibility across digital touchpoints. The visual language used strong typography, confident imagery and the brand’s momentum graphics to create a sense of energy without losing clarity.

The result is an easy to update website that clearly articulates BAMM’s proposition, showcases their international clients and offices, and gives visitors a direct route to start a conversation with the team. It also supports recruitment by presenting the culture, values and global footprint in a concise, engaging way.