75th Anniversary Poster

for Motorola

To commemorate Motorola’s role in the Apollo moon landing, I led the team at Fibre in creating a concept-driven poster using Neil Armstrong’s iconic words alongside the full 31,260 word NASA mission transcript. Fluorescent orange type highlighted the phrase “one small step”, while the rest of the transcript was rendered in metallic silver to symbolise the moment’s transmission.

Originally developed as a press pack insert, the design was adopted as Motorola’s official 75th anniversary poster and went on to win Silver at the ADC Awards. This project reflects my ability to lead creative work that balances historical resonance with visual clarity and strategic impact.