The Golf Rooms pioneered a unique business model: digital golf ranges that cater to both serious players seeking data-driven improvement and complete beginners taking their first swings. By partnering with established golf courses, they're creating a franchise network that bridges high-tech training with traditional golf culture.

The challenge was creating a brand system that could appeal to vastly different skill levels and motivations while supporting a scalable franchise model across diverse locations and partnerships.

We developed a brand foundation rooted in five core values: Inclusive, Community, Authentic, Progressive, and Playful. These weren't just words—they became the strategic framework driving every creative decision, from visual identity to tone of voice.

The comprehensive brand system included primary and secondary logo marks, a sophisticated color palette spanning primary greens to supporting neutrals, and a dual-typeface system balancing cinematic impact with approachable warmth. Every element was designed to reflect golf's inclusive, connected spirit.

The visual language balanced boldness with accessibility. Alternate Gothic Std No2 brought cinematic drama for championship moments, while Poppins provided the friendly, conversational touch of a trusted caddie. Our color strategy moved beyond traditional golf greens, introducing Trophy Gold for achievement, Sky Blue for openness, and Victory Red for celebration.

At the heart of everything was our guiding philosophy: "With every swing, connection"—positioning golf not just as a game, but as a catalyst for community building and lasting relationships.

The comprehensive brand toolkit gave The Golf Rooms a distinctive voice in the crowded golf market. The flexible system works seamlessly across digital platforms, physical spaces, and merchandise, creating consistent touchpoints that reinforce community and belonging.

The brand successfully positioned The Golf Rooms as pioneers of modern golf culture—energizing their community, driving engagement, and establishing a new standard for what progressive golf brands can achieve.